profile

The Human-First Strategist!

Useful, irreverent deep dives for marketers and product leaders about how to communicate so that humans actually listen. (We don't hold back.)

Meet Nelle and Amanda

Amanda Johnson

I dig into the nitty-gritty of content marketing science so you don’t have to. Essentially, I make words work better for you and your marketing goals—things like:

✅ Taking you from 3-figure monthly organic clicks to 6-figure monthly organic clicks… in 12-18 months.

✅ Doubling or tripling your site’s organic traffic through content-led SEO and production execution

✅ Developing a highly calculated content strategy that builds robust topical authority from scratch

✅ Securing you your first featured snippet in a super-short turnaround

✅ Building human-first SEO- and AIO / GEO-focused content production processes from the ground up

Is your topic or product complex? Even better. I love a challenge and these are my favorite organizations to work with. Taking highly technical concepts and breaking them down for your target market is my jam.

(And this isn’t just fancy copywriting. I’ve actually done these things and can help you do them too. I have the reciepts and references if you want to see them. 👀)

My Background Includes Content-Led SEO Strategy, Content Marketing, Content Writing, Developmental + Substantive Book Editing, Copywriting, Case Management, Corporate Training Lesson Plan Development + Course Creation, and More

LinkedIn | Email | Website


Nelle Smith

I build your business with words.

I'm a writer, a marketer, and a communication strategist. And I’m obsessed with the psychology & stories that propel meaningful human experiences.

I wrote my first story when I was four years old. A year later, I started my first business.

Fast forward a few decades...well, I'm still doing the same things.

Except now, I get hired by growth-minded businesses and startups because I bring a pretty rare combination to the table: Problem-solving mojo + business instincts + serious copywriting and storytelling chops.

(I have a terminal degree in writing, too, which doesn’t hurt.)

Hire me to:

✅ Audit your messaging and storytelling to improve conversion—immediately and long-term

Produce fresh, human-first, elite content and thought leadership that gets your brand noticed

Create a holistic marketing-through-product messaging strategy that makes your customers feel safe and ready to do business with you—every step of the way

Strategize, produce, and implement stellar UX content and copy

✅ Design and implement email marketing that works for your brand

In brief? I specialize in fixing high-consequence communication problems for startups (or any business with the agility and intent to make meaningful, goal-driven changes). I have deep roots in the startup space (Root, Hippo, Clearcover, Sealed, Huckleberry, and others) and a passion for helping organizations that are encouraging sustainability and driving positive behavior change.

At heart? I’m an entrepreneur and a solution-finder, a thought partner and premise-questioner.

LinkedIn | Email | Website